On October 29, students of the Management program attended a guest lecture by Yuriy Palichev, Executive Secretary of the Kherson Watermelon Producers Association. The lecture was devoted to the legislation in the field of geographical indications, as well as the peculiarities of registering the Kherson Watermelon brand.
On October 29, 2024, 4th year students of the Management program at Kherson State University had the opportunity to take part in a guest lecture by Yurii Palichev, Executive Secretary of the Kherson Watermelon Producers Association. Yuriy Palichev told the students about the legal framework for the use of geographical indications and the importance of this practice for the development of regional brands.
In particular, the students learned about the process of registering the Kherson Watermelon geographical indication, its features and challenges. Palichev shared how this status helps to protect the authenticity of products, stimulates the development of local business and increases the region's international recognition.
The lecture inspired the students, revealed new aspects of management legislation, and helped them better understand the role of geographical indications in promoting local products.