Guest Lecture: How Products That Work Are Created
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.The Faculty of Business and Law hosted a guest lecture by Igor Romanenko, Product Manager at Zakaz.ua, on the topic “Product Manager: How to Create Products That Work.”
During the session, the speaker explained the essence of a product manager’s work—from identifying user needs and conducting research to making data-driven decisions and coordinating the product development process. Special attention was given to the differences between the roles of product manager, project manager, business analyst, and developer.
The lecture emphasized the importance of communication, analytical thinking, and an understanding of technical processes in the field of product management. Ihor Romanenko shared practical recommendations for students planning to build a career in IT. In particular, he noted that it is advisable to start one’s professional journey as a business analyst, and he also emphasized the need for continuous self-development and mastery of modern tools, including Jira and analytics platforms.
The meeting concluded with a discussion of approaches to creating successful products, where effective team collaboration plays a key role.
The Faculty of Business and Law extends its sincere gratitude to Ihor Romanenko for his informative, practice-oriented lecture and valuable advice for students.
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