KSU journalism students held the second student master class
On April 19, within the framework of the round table “Actual problems of the modern media space
in the context of the Russian-Ukrainian war", students of 261 and 361 groups majoring in
“Journalism” held the II student master class on “Communication Insights:
Modern strategies for success”.

The event was attended by university professors and students, as well as applicants and pupils.
At the beginning of the meeting, the deans of the Faculty of Ukrainian
and Foreign Philology and Journalism, Iryna Viktorivna Goshtanar, Head of the Department of
of Ukrainian and Slavic Philology and Journalism Svitlana Klymovych and
Andrii Solomakhin, guarantor of the Journalism program.
The master class began with a report by Sofia Lutsenko on the topic “Fundamentals of successful
communication", where the student outlined the key rules for preparing for a public
for public speaking. Sofia also spoke about strategies and tactics for promoting your own brand on
on social media.
“The strategy of success in social media is a complex process that requires clear
planning and systematic work, although at first it seems very easy and
simple at first. But the most important thing is not to be afraid to express yourself and show up, otherwise
no one will notice you,” the speaker explains.
The second presentation by Valentyna Netrebych was on the topic of “Interview as a method of
of communication”. Valentyna explained the main types of interviews, the stages of their
and techniques that should be used to achieve success. Also
the student also offered the guests to complete a small interactive quest to
to consolidate their knowledge of interviews.
“An interview is a direct communication based on questions. This
method of communication includes many different aspects, but in
journalism, it is a very interesting way to learn more about the personality of the
the respondent and create a cool story based on the guest's comments,”
summarized the speaker.

Next, a student and journalist from the TV channel “TV and Radio”
was delivered by Daria Boykova, a student and journalist at Suspilne: Odesa” Daria Boykova, who
spoke about the peculiarities of a reporter's work from her own experience.
“If you are preparing some very emotional topic, maybe someone's story, and you want to
to reveal it from many sides and want the viewer to feel this story, you have to
be very careful, firstly, to cover it, and secondly, you have to
tell it in such a way that everyone understands what you are trying to convey with this story and
to make your viewers and listeners feel emotions,” says the
the correspondent says.


Oleksandr Sipko, a student of group 261, concluded the event with his research on
“Safe online communication”, where he analyzed the security aspects of popular
messengers in Ukraine and provided participants with recommendations on digital security in
services for online communication. The speaker also presented interesting alternatives to
to conventional messengers for safer online communication.
“...During the war, the topic of maintaining privacy and security while communicating in
is very acute <...> Nowadays, messengers have become not only
a tool for communication, but also a source of news, in general - an integral part of
of our lives. However, can we be sure that our messages or
or even data will not fall into the wrong hands?” says Oleksandr about the subject of his
of his research.
The participants of the event were amazed at the amount of useful information. The speakers
were addressed with many words of gratitude for their creative and professional approach to
to the topics covered.
KSU lecturer and writer Vasyl Stepanovych Zahorodniuk dedicated the following poems to the
the following poetic lines to the speakers of the event:
I have a dream,
Lutsenko knows it Sofia.
Communication, I'm coming!
With Sofia to KSU.
I'm going to get smart from now on,
Netrebych writes to Valentina.
From now on, I am a respondent,
and there is one thing:
Remember from now on,
that we have an interviewer.
She is already carrying a camera.
filming everyone, filming everything.
I'm going to ask Daria to let me in,
this camera will not pass me by.
From Oleksandr Sypko.
my advice is this:
“save your life.
this is the meaning and form of it.
Author - Oleksandr Sypko, second-year student majoring in Journalism